Projects

Below is a collection of recent client collaborations, career highlights, and personal projects. Ideas for projects tend to emerge during the simple moments, when I'm out for a run, walking my dog, or just enjoying quiet reflection. They're not all good, but they're a jumping off point for me to experiment with new tools, frameworks, and products. Take your time exploring these projects, and don't miss the deep dives waiting for you in the blog section.

Narrate AI

macOS App

January 2026

A minimal macOS text-to-speech utility powered by OpenAI. Select any text and hear it spoken with natural AI voices via a single hotkey. Features 8 voice options, adjustable speed, and pay-as-you-go pricing with no subscriptions.

macOSAIText-to-SpeechUtility
Narrate AI

Rox Music Group

Music Production

January 2026

A service creating custom, commercially licensed songs and original audio for businesses. Delivers studio-quality, brand-specific music with full commercial rights for use across TV, radio, social media, and in-store.

WebMusicBusinessAudio
Rox Music Group

Speed Legends

iOS App

December 2025

A competitive speed-tracking game for kids that lets them race friends, climb leagues, and become legendary sprinters. Features real-time competition, league progression system, and a gamified approach to athletic activity.

iOSNext.jsPWAGaming
Speed Legends

Roxlab

Web App

November 2025

A HYROX race analytics platform that transforms race timing data into actionable training insights. Features split-by-split performance analysis, athlete comparisons, goal predictions, and personalized training plans built by pro athletes.

Web AppAnalyticsNext.jsFitness
Roxlab

Dynamo Ventures Marketing Website

Client Project • Website Development

March 2025

A NextJS website, powered by PayloadCMS, for a venture capital firm. Features include dynamic content management, responsive design, and integration with various third-party services.

NextJSPayloadCMSTypescriptTailwindCSS
Dynamo Ventures Marketing Website

Genki Custom eCommerce Website

Client Project • eCommerce Development

January 2025

A custom e-commerce website built with Shopify. Implemented custom product pages, checkout flow optimizations, and integrated AI-powered product recommendations to increase conversion rates.

ShopifyLiquidAI ToolingeCommerce
Genki Custom eCommerce Website

Klarna Image Search

Product Feature • Mobile App

October 2024

A feature within the Klarna mobile app that allows users to search for products by image. Leveraged multimodal AI to accurately identify products and provide relevant shopping options to users, increasing engagement and conversion.

ProductUX/UIMultimodal AIMobile
Klarna Image Search
Built withusing Next.js, Tailwind CSS, and DaisyUI

© 2026 Alex Smith. All rights reserved.